I've Written a GEO Book: Get ChatGPT to Recommend You

I've been seeing the same thing for months with the businesses I work with. Their websites rank well on Google, but when someone asks ChatGPT “Where can I buy this?” or “Who should I call?”, they don't show up at all. The AI gives three or four names, and if you're not one of them, you simply don't exist for that customer.

So I did what I always do: test it, measure it, and share what I find. The result is a book: Get ChatGPT to Recommend You. The New SEO: How to Get ChatGPT, Gemini, and Perplexity to Talk About Your Business.

Now available on Amazon, in Kindle and paperback. If you want to try before you buy, download chapter 1 for free (PDF), no registration needed. All the book details are at soydavid.es/libro.

What GEO Is, in Short

GEO (Generative Engine Optimization) is about getting the AIs that search the internet to mention you and, most importantly, to recommend you. It's not a trick or a magic file, and it doesn't replace SEO: ChatGPT and Copilot mainly search Bing, and Gemini uses Google, so if you're not doing well there, they won't see you. GEO comes after that and builds on it.

Here's something almost nobody explains: just because an AI cites your website doesn't mean it will recommend you. It can read your article, use the information, and recommend someone else. What matters is how often your name comes up when a customer asks about what you sell.

What's Inside

There are 16 chapters plus appendices you can copy and use:

• What's Changed. How an AI decides who to recommend (memory and live search, fan-out, why ChatGPT pulls from Bing) and what Google, OpenAI, and others really say.
• Measure Before You Change Anything. Your recommendation rate with 20 questions and five AIs, which AI bots visit your site (and what I've seen with the famous llms.txt), and how to set up your own measurement dashboard like mine.
• Your Website, Ready to Be Cited. If the bot can't see it, it doesn't exist; structured data; and how to write so you get cited.
• What Others Say About You. Why one brand always comes up, where AIs read from and how to get mentioned there, sponsored rankings that work and are legal, and local shops and businesses.
• Do It With AI. How to let AI apply changes to your website without breaking anything, a real step-by-step case, and a 90-day plan.

Everything is based on real data: two businesses I work with (no names, they're their businesses) and my own websites, which are shown as they are. Plus, there's Ruiz, a sample plumber, so you can practice each step without touching your own site.

Who It's For

For business owners, online shops, freelancers, and agencies. You don't need to know how to code: almost everything is done with a chat and free tools. If you know a bit more, the dashboard and AI-powered changes chapters will give you plenty to work with.

Where to Get It

It's available on Amazon, in Kindle and paperback. If you want a preview first, you can get chapter 1 for free and all the details at soydavid.es/libro.